Processing the archival materials of Bob Smith’s Public Relations Department at FJP certainly was fun!
The paper false moustache pictured above was included with a packet of materials prepared by the PR Department for a Federation Dial-A-Thon event that took place sometime between 1960 and 1965. This event apparently had and “old time” theme and the PR team must have thought various board members and celebrities pitching in to make fundraising phone calls while wearing these disguises would make for memorable photographs. We will find out if any such pictures survive when we complete processing the FJP photographs.
To fully appreciate the promotional item from the FJP PR series below, you must take a few seconds to watch this short video.
This type of image is called a lenticular print. You may call it a “flicker picture,” though if, like me, you were born in the 1960s or 1970s and remember encountering some of these things as prizes in Cracker Jack boxes. It is a little like an analog version of a GIF file in that it combines two separate images to create the illusion of motion. The curved ridges on the surface of the lenticular print are what fuse the images together. More recently, lenticular print technology has evolved to incorporate more images per print for the illusion of a greater degree of motion and even three-dimensionality. This card was included as an insert in an invitation for an event the Great Neck division held in 1963.
This inventive item designed and produced by the PR department helped Federation donors calculate their contribution and see in very concrete terms the good that their money did the community. A circular piece inside the card could be rotated to reveal various contribution levels, multiplied by the number of agencies affiliated with FJP and described what their gift paid for in the small windows on the right of the card.
These are just a few examples of lively and surprising fundraising items contained within the FJP PR series. If any of you have received similar silly mailings over the years, we’d love to see them.