thiscangobacktothearchives

July 28, 2015

Publicity Program and Record for 1929 of Federation

Filed under: audio-visual material, early history, Federation people — Tags: , — thiscangobacktothearchives @ 12:03 pm

Isidore Sobeloff, the Director of Public Affairs for the Federation for the Support of Jewish Philanthropic Societies of New York, compiled a scrapbook of material that his department created in 1929. The scrapbook was held by the Sobeloff family and was recently donated by Susan Sobeloff to the UJA-Federation of New York Archives Project in March. Since March, the scrapbook underwent preservation treatment and has been digitized and made available online.

Available along with many other digitized minutes, oral histories and photographs ingested within the Center for Jewish History Digital Collections, the digitized version of the scrapbook captures the order and feel of the original material. Before digitization, the scrapbook underwent a series of preservation actions in the Werner J. and Gisella Levi Cahnman Preservation Laboratory, including unbinding the book and separating fragile, deteriorating newspaper clippings from acidic pages and one another. The Preservation Lab took photographs of the scrapbook before digitization and these photographs can be viewed as part of the digitized version of the scrapbook under the label, “Scrapbook before preservation treatment.”

The scrapbook, in many ways, reads both like the history of a tumultuous campaign year and, also, like an artist’s portfolio, highlights his decisions as the director. Clippings mention Federation agencies and fundraising effort and publications illustrate how the department was the ambassador or mouthpiece for the philanthropic organization.

Front cover, 1929

Front cover of Publicity Program and Record for 1929 of Federation

The scrapbook documents the activities of Sobeloff and the Public Affair Department during a time period for which we have very little archival material, both before the Public Affairs Department started to be called the Public Relations Department and before the Federation merged with the Brooklyn Federation of Jewish Charities to become the Federation of Jewish Philanthropies of New York.

Mailing from Federation

1929 Mailing to Pledgers, “When you said that…”

In addition to the wonderful campaign information related to outreach to new members and a significant effort to further democratize Federation, the scrapbook is filled with allusions to the Stock Market Crash of 1929 and the difficulties associated with fundraising in the midst of the largest economic downturn in United States history. For instance, he offers that:

As we look back at 1929, we must divide the planned program into the period referred to until now and the period from immediately after the market collapse until the end of the year. Out of all the confusion came the decision that our public had to be convinced that giving to Federation was a constant all-year-round problem unaffected by outside factors; that regardless of business conditions, the work of healing and mercy must go on.

The scrapbook details some of the decisions made to prompt campaign pledgers and workers to give and meet their commitments both in spite of the crash and, ironically, to help deal with even greater need because of the crash.

Mailing from Federation, 1929

Mailing to Pledgers, “Federation’s Deficit has been Decreased to 900,000!”

Later, Mr. Sobeloff relocated to Detroit to become the executive director of the Detroit Federation. His oral history is digitized and available. In his oral history interview, Sobeloff recounts his training in Jewish communal service, time as Director of Public Relations for Federation for the Support of Jewish Philanthropic Societies of New York, and his experience as a communal leader in Detroit from the 1930s through the 1950s.

Special thanks to Susan Sobeloff for her donation of the scrapbook to the American Jewish Historical Society on behalf of the Sobeloff Family.

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